A speculative creative direction project reinventing a 2014 'With Love' campaign for a platform that was not in existence at that time. We had to come up with concepts and ideas for two platforms, TikTok & YouTube. The brief was to explore how the campaign could be adapted for platforms and formats that were not part of its original launch. I developed a cross-platform concept inspired by dance, London and personal expression, using participatory videos, a live performance and scarf styling content to bring the campaign to a new audience.