Speculative university project exploring the psychological impact of excessive social media consumption on personal identity. Using Kazimir Malevich’s The Black Square as a framework for abstraction, our group developed a visual identity campaign centered on high-contrast, deconstructed silhouettes and fragmented imagery. The final deliverables included a glitchy stop-motion campaign film, custom typography, promotional posters, and social media mockups. (Photoshop, Illustrator, After Effects)